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Gorilla Mindset

von Mike Cernovich

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  • Live a life so remarkable you were previously too afraid to imagine it.

  • learned that when you consciously put in work, you will make progress. You might have terrible genetics, you might not have potential to be in the Olympics or win a UFC title, but you will improve.

  • Wikipedia, defines mindset as “a set of assumptions, methods, or notations held by one or more people or groups of people that is so established that it creates a powerful incentive within these people or groups to continue to adopt or accept prior behaviors, choices, or tools.”

  • Now imagine that you believe that the world is massive. The world is one of endless resources and infinite possibilities. What you do matters. Choices matter. You matter. Each day is a new day full of limitless possibilities. How would you act if you knew that anything you wanted to do was possible? Would you live life differently if you believed that you were abundant and full of potential?

  • There is no maybe. There is no I might. There is no that sounds interesting. You are in or you are out. There only is the daily, hourly, minute-by-minute, unrelenting commitment.

  • Someone else has it worse. Look around. Express gratitude for what you have. Choose to focus on what you have rather than what you do not have.

    1. Remember that growth is painful. Adopting a growth mindset is bittersweet. The bitterness comes from the pain accompanying growth. “No pain, no gain,” is true. The sweetness comes from growth. Nothing feels as good as winning.
  • In the podcast, I noted my favorite activity is walking. Walking has been the pastime of the world’s great thinkers. Aristotle, Plato, and Socrates were all famous for taking their students on walking lectures. Their philosophical discussions did not occur in the classroom. They would walk and talk.

  • I perform a mindfulness workout before lifting weights. I started being mindful during my training sessions after watching a “day-in-the-life” video of professional bodybuilder Kai Green. Kai Green is one of the world’s top bodybuilders. He engages in brutal workouts. Before each workout he “checks in” using self-talk and mindfulness techniques. He asks himself why he is at the gym. He visualizes who he wants to become.

  • For example, my default state is a bit stoic. I don’t feel all that much at all. I sort of accept life. While Stoicism is helpful when facing adversity, Stoics miss out on a major part of human existence and the human experience. The weakness of my state is that I often lack excitement and enthusiasm. I can also appear passive and uncaring to others. Sometimes my “go with the flow” default state also makes me seem weak, when the truth is I simply don’t care about most of the stuff others find important (such as the daily discussion people have regarding where to eat lunch).

  • Not everyone has the luxury of going off the grid all day. But are you really so Mr. Important that you can’t go off the grid for 30 minutes a day? I highly doubt it. There’s an interesting contradiction I’ve noticed among men. They claim that they can’t put their cell phones down because they are just so gosh darned important. Have you ever considered your assumptions and the implications of them? If you were as important as you think, wouldn’t people be dying for you to get back to them? If Richard Branson wants to go off the grid, can he? Do you think Steve Jobs scrambled to answer his emails? Are you more important than Warren Buffett? Warren Buffett is the second richest man in the world. He goes to his office from 8 a.m. to 6 p.m. He doesn’t answer email. In fact, you can’t claim to be free if you’re accessible 24/7. The more plugged in you are, the less important you are. Being plugged in and connected does not signal importance. It shows that you are unimportant and a slave to others. Take charge. Disconnect. Focus.

  • What do you want more of? What do you want less of? Does [person/activity] bring you more of what you want? Does [person/activity] bring you less of what you want?

  • In a way I’m the man who has everything, even though I don’t have a private jet or a yacht or 5 girls in my bed. (If I wanted those things, I’d change my focus to help me obtain them.) There are, however, some things I want less of. We call what we want less of “negative outcomes.” Negative outcomes include depression, stress, hatred, anger, sickness, disease, jealousy, outrage, negativity, annoyance, anxiety and whatever you want less of.

  • Here’s an experiment. Make a lot of money. If you decide having money is a bad thing, give it all away. What you’ll find after making a lot of money is that you can do a lot of good in the world. For example, I was able to produce a free podcast in my spare time as a lawyer. The money I made from practicing law helped me change countless lives.

  • There are few sources of information for mature men. Indeed, one reason my websites have grown is because I’m not afraid to stick up for men. Yes, it is possible to advance the causes of men without being anti-women. After all, men are fathers to daughters and husbands to wives and sons to mothers and brothers to sisters.

  • “If I want to be a TV star, I’ll start a YouTube Channel. If I want to be a radio star, I’ll start a podcast. If I want to become a writer, I’ll publish my own books.”

  • “I am a producer and not a consumer.”

  • Perhaps your “face” isn’t all that different from everyone else’s. Perhaps you aren’t unique. Begin thinking of ways to distinguish yourself from the rest of the people in your office or workplace. They are generics. You are your own brand.

  • To become your own recognizable personal brand — You, Inc. — you must find a way to differentiate yourself. Becoming different is not without challenges.

  • What will you look and feel like? Will you be sitting in a large leather chair behind a thick oak desk, or maybe on a hammock in a tropical paradise?

  • Look where you’re going, not where you’ve been. For the rest of the day, do not think about the past. When a memory arises, remind yourself, “This is not real.” Instead of thinking about the past, daydream about the future. Imagine what you want. Involve all of your available senses. Visualize your perfect day. Treat this imagined perfect day as being real.